Assorted Declarations from Editor Tom Graham
The Apple of My Eye and the U2 in My
At least it’s not a free @Fergie record lurking inside your device. #itcouldbeworse #freeU2
U2’s Bono is a charitable man. Over the years, he’s lent his support to causes such as Amnesty International, Chernobyl Children International, Clinton Global Initiative, Every Mother Counts, Food Bank For New York City, Global Fund, Greenpeace, Keep A Child Alive, Live 8, MusiCares, NAACP, Not On Our Watch, ONE Campaign, Oxfam, (RED), Red Cross and War Child, just to name a few.
But the man who puts so much of his time and effort into impacting the lives of others may have overstepped his rock star boundaries earlier this month by inserting himself and his band of Irish brothers into your Apple device, all without your much-needed consent.
On Sept. 9, Apple inserted the band’s Songs of Innocence into the online accounts of half a billion iTunes users. Like most, I really would have preferred being able to choose whether or not to add the new record to my account. Instead, it automatically shimmied its way into my library without my permission. To say the least, people were not too happy with the stunt.
Are we so jaded as a society that we don’t even like free stuff anymore ?
Is music still valuable and do you expect to pay for it?
Is the music industry so damaged that they can’t even give away music theses days?
This whole debacle comes down to the power of choice. People didn’t choose to give up their own assumed personal space (iPhone or iPad storage) for U2 to simply mosey on in and put their digital feet on the coffee table.
The biggest problem I see is that Apple made a very personal choice for us. They decided that U2 was exactly what we needed and most people would be pretty pumped about a new free album. It’s like going home, opening your closet and finding that Apple has decided to equip you with 30 neon-colored Bananarama T-shirts when you really would have preferred more flannel prints and durable denim.
I made the joke earlier that it could be worse — at least it wasn’t a new Fergie record. I only use Fergie as an example because she annoys me and I would never want one of her records eating up my storage, but the point isn’t about the artist in the crosshairs. It’s about the choice that was made for us.
Wouldn’t it have been better for Apple to provide its users a credit on their account so they could actually choose music, movies or apps they wanted in their lives?
Was Apple prepared for the U2 backlash? It sure doesn’t seem like the thought even crossed the company’s mind as it was forced to quickly come up with a way to remove the unwanted album from our devices.
Now, who’s going to come over to my place and get rid of these Bananarama shirts?
Here’s what’s in my headphones this week: David Garza Overdub (Atlantic) 2001
P.S. I like U2, but Songs of Innocence is not a great U2 record. I don’t blame the band for taking a huge iCheck from Apple and setting it “free.”
Editor Tom Graham is a musician and singer/songwriter rooted in Northeastern Pennsylvania.
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